Fat Freddy’s Drop
Slo Mo

PACKAGING, BRANDING, DIGITAL. GRAPHIC DESIGN.

For Fat Freddy's Drop's new album SLO MO, we crafted a visual identity that captures the album's immersive, laid-back grooves and eclectic energy.

Utilising Dan Tippett's artwork, depicting a waterfall set against an "ancient ngahere forest in a Jurassic Aotearoa dreamtime," encapsulating the ethereal vibe of Slo Mo.

Drawing inspiration from the band’s unique fusion of soul, reggae, and electronic music, the branding depicts a lush, mystical landscape of Aotearoa. 

Artwork by DAN TIPPETT