TOILET WINE

BRANDING, DIGITAL, ILLUSTRATION, PACKAGING. GRAPHIC DESIGN. MERCH.

Toilet Wine takes its name from the infamous tradition of bootleg prison hooch – improvised alcohol fermented wherever it could be hidden, toilets included. A suitably rebellious beginning for a California wine brand with its own ideas about good taste.

The bottle itself takes the idea quite literally, shaped like a toilet because apparently putting wine in a normal bottle wasn’t ridiculous enough.

The identity brings together tattoo-inspired illustration, bold typography and gold foil, with references to old Hollywood, California and late nights. It’s irreverent by nature, but still crafted and considered, with just enough glamour to keep things respectable.

As Toilet Wine has grown, so has the world around it. A new RTD range, merchandise and website extend the identity beyond the original bottle, while a suite of campaign imagery created with photographer Ashley Alexander captures the brand somewhere between Hollywood glamour and a very late night.