ITALIA MOTO MERCH
BRANDING, DIGITAL, ILLUSTRATION, PACKAGING. GRAPHIC DESIGN. MERCH. WEBSITE DESIGN & BUILD.
The Italia Moto merchandise takes the brand beyond the physical space and into everyday life.
Drawing from Italian motorsport, vintage racing graphics, classic sportswear and the wider culture around Italia Moto, we created a collection of apparel, accessories and objects that feel like a natural extension of the brand. Each piece carries the same mix of heritage and contemporary design, made to feel collected rather than simply branded.
We designed the merchandise alongside the online store, creating a dedicated digital home for the collection and a way for the Italia Moto world to travel further.
The campaign was shot in Byron Bay, Australia, bringing the collection into a sun-soaked setting that feels right at home with the spirit of Italia Moto.
La Dolce Vita, wherever you are.
Photography by Ashley Alexander and Harry A'Court.
