Speedway City Garage

BRANDING, DIGITAL, ILLUSTRATION, PACKAGING. GRAPHIC DESIGN. SIGNAGE. MERCH.

A nod to the Indy 500 and American racing heritage, built for good company.

Located directly across the road from the iconic Indianapolis Motor Speedway in Speedway, Indiana, USA, Speedway City Garage brings together two local favourites, Founders Grounds Coffee Company and Pax Verum Brewing Company, in a unique coffee shop and craft brewery destination.

Housed in the beautifully restored former Rosner's Pharmacy building on Main Street, Speedway City Garage celebrates the town's rich motorsport history, its connection to the legendary Indianapolis 500 and its strong sense of community.

Drawing inspiration from vintage American motorsport, classic Indy 500 racing graphics and garage culture, Inject developed a distinctive brand identity that pays homage to Speedway's racing heritage. Combining nostalgic typography with bold, characterful design, the identity captures the spirit of Indianapolis racing culture and the energy of race day.

With Speedway City Beer also available at Indianapolis Motor Speedway, the Speedway City Garage experience extends beyond its Main Street home and into the heart of the action. From morning espresso to post-race beers, it's a place where great coffee, local brewing and a shared love of motorsport come together.