panhead shed heads

BRANDING. PACKAGING.
ILLUSTRATION. TYPOGRAPHY.
Social Media. ANIMATION.

 

The Custom Can Range is a brew salute to some of the sickest rods and racers in the country. The beers will pay homage to these beasts of combustion and showcase the personalities that made them possible.

And for the first time ever, get the full liquid-visual experience by streaming short documentaries about each vehicle project by film-maker Cal Thorley while you siphon the limited-release brew the story has inspired!

VIDEOGRAPHY: CAL THORLEY, HOT ROD REVUE
COPYWRITING: GLEN PUKLOWSKI
 
 
 

The Mule

Ginger & Citrus Pale Ale, 440ML

 

A tweaked beastie built to tear a hole in time. Under that Dodge Dart grocery cart sits a berzerk blown big block by Keith Black. From injection to diff, this beast’s been tailored to produce the most thrilling nine seconds imaginable. At 235 kph no quarter is safe. She’s one seriously cool mule that kicks like it should.

Kevin Middlemiss’s need for speed brought us a radical racecar that has now inspired our take on a Moscow Mule. We’ve cranked up an old-school malt-based ginger beer recipe with bold citrus forward hops for a spicy, zesty and refreshing pale ale with a smooth caramel hit.

 
 
 

Emerald Dreams

Fresh Hop NZ IPA, 440ML

 

Sitting pretty on Astro Supremes with diamond frenched antennas, Cholo chain wheel and chrome organs amplifying that Cali Life Style, this is a 78’ Camaro lowrider like no other. Built by Kenny, brought to Ohope, now rolling deep with Sulphur City, E.D. is a flaked, candied, laced, velvet, scaled and striped clash fantasy. Serving 80s excess AND 90s gangsta.
Regulators, mount up!

What better ride to represent our fresh hop drop for 2025. So dank and so green with stonefruit and citrus deliciousness, this NZIPA gets the best out of the mythical 109, with Nectaron, Rakau and Mot hops also making noise straight from the bine.

 
 
 

Expensive Taste

Champagne Pilsner, 440ML

 

This low riding Rivi is a sassy sister sittin’ on bags. Likes the finer things in life and has a hard-working hot rod honey to provide them. One Ms Starry-Moon. Once the only pinup in the beauty salon now lights up a stage in swing skirts and pettis or denim, leather and leopard. Together these two glitter with their hearts of gold. Coz you can’t take it with you when you go!

Find out why girls with cars are cooler in a short video series starring this sexy ‘64 Buick Riviera and her sugar momma on our social channels now. Such a glamorous pair deserves the champagne elegance of this crisp, dry Pilsner with grape, lime zest and floral undertones.

 
 
 

Nitro Flashback

Fresh Hop Pale Ale, 440ML

 

Flying blind through time,to race tracks, runways and beyond.An explosive cast iron junkerhousing twenty five hundred horses.Enough power to transportyou to a bygone era. Just fill itwith nitromethane, light the fuseand hang on. Shazam.

Plug your lugs for the assault on the sensesthat is Karl Boniface’s Chevy Vega Nitro funny car, starring in our social feeds now.Karl loves giving crowds something they’venever seen before, like this Fresh Hop Pale Ale,serving white grape, passionfruit and lemon zest vibes over a honey malt base.

 
 
 

Strange Magic

IPA, 440ML

 

A bumper-dragging, boot-flapping, blistered and blistering Bel Air driven mad by its maker. Born with two wheels too many. Bought for the doors and left to fester til Russ Lowe turned it from wreck to racecar in 42 days. A quintessential gasser, deranged and named after a mate’s magic act. Ain’t no trailer queen. Happily thrashed metal. In a broken stone age dawn she flies so high.

Strange Magic, a perfectly dishevelled ‘56 Chev is wheelstanding its way via video into our social feeds now. This half Sour, half Hazy IPA is also built with bits and pieces, and its bold, juicy, citrus bounce is a crowd pleaser likeits namesake.

 
 
 

Uncertain T

Uncertain ale, 440ML

 

A handmade monster, coming in hot, propelled by an angry overcooked nailhead. Built in secret from a Monogram model of Steve Scott’s mystery machine. The Barris beater. Not seen since the '70s. Til a Cambridge craftsman unleashed their spitting image at SEMA. One wicked wind-up. A tangerine dream. Not bad for a Straggler.

We did the twist with this vanilla-infused ale,inspired by '60s milk bars where you mightafound a bucket like Uncertain-T once waitingfor a shake. Bringing major dessert vibes withits creamy texture and cherry tang on top.

 
 
 

Wild Bunch

Fresh Hop ipa, 440ML

 

Drag racing’s renegades are revived. In it to spin it, they burn out forbragging rights, throwing holy smoke, then floor it ASAP backwards. Tanks are slapped, walls are tagged,lanes are crossed and spectators get an old fashioned spectacle. This bunch was absolutely born to be.

Packing big blocks and beasty feet into factory cars is a recipe for volatility. So is brewing with fresh hop conesfrom an experimental hop variety for the first time. The late-flowering NZ101 hop brings delicious risk to the mix, bouncing off Moutere and Rakauto deliver a wild, fruity, resinous ride.

 
 
 

Moonman

Yuzu Sour, 440ML

 

A rod and racing legacy birthed behind the moon cafe. Their eyes met and it was over. Now somewhere between the diecasts, T-shirts, tatts, tea cupsand his full blown white-eyed wedding,is a moonstruck man on a mission. Can’t stop, won’t stop. Til’ his eyes are popping out of his shed.

The iconic yellow racing colours of Bruce Swallow’s unrivalled Mooneyes collection fits the lemon tang of our award winning Yuzu Gose batch brew. Catch the Moonman film in our social feeds while enjoying this zesty, salty and sour blast from the past. Oogah!

 
 
 

Lincolnstein

HOP DIPPED HAZY IIPA, 440ML

 

It’s alive! And it’s lowered,scalloped, frenched and shaved.Some kind of luxurious monster.Back from the dead. A 59’Continental D’Agostino daydream. Now Neil McNickle’s deluxehorror show. Wrap your shrunken head around THAT.

Meet the man behind this incredible59’ Lincoln, a masterful mild custom, as part of a short documentary series appearing on Panhead’s social feed now. There’s an art to making something better with just a few inspired choiceslike this hop dipped and charged IIPA that was once a great Hazy.

 
 
 

Dust Up

ipa, 440ml

 

Grassroots racing as it was donein the old days. In the dirt. On a farm. Where fun doesn’t cost a fortune. Just vintage rods and racers goinghell for leather in the hills behind Waihi. It’s a simple game of cat and mousewhere all grinners are winners. A world first from the marvellous mind of Mr Watts.

Enter the land of Nod and get your jalopy jollies watching our short-film about the famous Dust Up that draws nostalgia racers to the Coromandel every New Year. It’s part of a video series appearing in Panhead’s social feeds now. Flush the dust from your pie-hole afterwards with this unconventional, rich and delicious malt-driven IPA.

 
 
 

Knuckle Draggers

Agave Lager, 330ml

 

Rotorua’s lowest profile custom car club lives for a scrape. This pack of seriously unserious lead sledders, concrete freighters and highway graders, always keeps itlow and slow, from show to show. Tackling the tyranny of ground clearance wherever it festers. May their knuckles never heal.

Meet Bay of Plenty’s up and coming customcrew and watch their enviable range of rides glide around Vegas as part of a short-film documentary series appearing on Panhead’s social feed now. This twist on a traditional Mexican Lager will have you humming lowrider in no time.

 
 
 

Surteez Deedz

oat ipa, 330ml

 

Surteez Deedz, often done dirt cheap, turn heads and fill sheds. One-of-a-kind hot rods, bikes and boats home built by the hundred. All made better, cooler, faster than before. The ultimate shed head. Running on instincts. Keeping it Kiwi. From the swap meet to the street, the real deal, a Kustom king.

Visit Neil Surtees’ homebase, a surtified hot rod heaven, as part of a short-film documentary series appearing on Panhead’s social feed now. This Oat IPA is hopped up with a smooth body, like Surts’ silky white coupe that smokes a quarter mile in 13 seconds.

 
 
 

Necessary Evil

Vanilla Milk Stout, 330ml

 

They found a ‘56 on a ‘59 mish. A perfectly patina’d dream machine being eaten by a long white cloud. She knew it would be blue. Chrome out the wazoo. A chunky flaked, spider capped, whitewall wonder. 18 feet of flawlessness. The deVille is in the details.

Meet Todd, Kym and Kennedy Wylie, the Wellington family who rebuilt Necessary Evil, as part of a short-film documentary series appearing in Panhead’s social feeds now. Their immaculate Caddy Coupe, winner of Beach Hop’s best in show 2021, inspired this luxurious milk stout.

 
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