FAT FREDDY’S DROP
ILLUSTRATION, PACKAGING, TYPOGRAPHY, DIGITAL, PHOTOGRAPHY
As with any new album, the release of Fat Freddy's Drop's new album Blackbird saw the need for an identity refresh.
Blackbirds, like crows, can be mythical symbols of ominous forces and so the image on the cover has power and strength highlighted by the contrast of the loose, inky hand-drawn brushstrokes against a stark, white background.
The effect has movement and energy and creates a sophisticated, timeless appeal.
In 2013 we were rewarded for our efforts with a win for Best Album Cover of the year at the Vodafone New Zealand Music Awards.
