Āluān
BRANDING, DESIGN, PACKAGING
THE FINEST & RAREST. RAINFOREST FRIENDLY. SUSTAINABLE. RAW COCONUT OIL.
VIRGIN. COLD-PRESSED. CERTIFIED ORGANIC.
From a rare Island dialect, ‘Āluān' is all about your trajectory. It’s a reminder to keep an eye on ourselves and to make good in a world of tricky, unsustainable business.
With a premium, cold-pressed and entirely raw process, Āluān are maximising the value added to coconuts in the same place they’re grown, supporting communities who depend on coconuts for their livelihoods.
By disobeying a little and interfering just enough Āluān are protecting oceans and rainforests in unconventional ways.
The Āluān branding rollout consists of a new wordmark, colour ways, collateral, website and packaging design.
